If your search appearances are low, this may be a sign that you need to update your company’s profile with more detailed information.Ī high CTR means not only did your audience find the content compelling, but they were willing to take action on it. This metric will show you where your searchers work, what they do and what keywords they used to find you. From there, you’ll view your profile and click “Search Appearances.” To track this, you’ll click on the Me icon on your homepage. Tracking your search appearances will help you see if the right people can find your company. It can also help to promote your LinkedIn page on your website and in your weekly newsletters. If you notice that your page isn’t getting many views, then you may need to increase the time you spend engaging with other users on the platform. It can help to see if these demographics match up with what you see from your total followers. You’ll also be able to track the demographics of your visitors. You’ll be able to see the total number of views, as well as the unique views within a specific time frame. In addition to tracking your followers, you want to track how often new visitors find your company’s page. This information matters if you’re targeting companies in a particular industry, but it could also help you identify new industries to branch into. You’ll also see what industry most of your followers are in. Your LinkedIn analytics will show a breakdown of the average seniority level, job function and company size.
You need to understand who's following you and if you're targeting the right people. Of course, a large following doesn’t matter if you’re targeting the wrong audience. When you check your analytics dashboard, you can see how your follower count has changed over time. Your total followers will give you insight into your audience and whether or not your page is reaching new people. Tracking these six stats will ensure you’re on track to meeting your goals. If you have a LinkedIn page for your business, you’re probably hoping to build brand awareness and reach new customers. Like most social media sites, LinkedIn provides stats for you to better understand your brand's online following.
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